Shanika Hillocks
Shanika Hillocks
 
 
 
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We provide expert brand strategy and marketing solutions tailored for Fortune 500 companies, brands, and businesses in the F&B, travel, and lifestyle sectors. Check out my services, explore my writing, or drop a line to say hello.

 

“The place in which I’ll fit will not exist until I create it.”
- James Baldwin

 
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STREET CRED

 
 

Read my NYC restaurant recommendations—updated monthly—via an exclusive Guide available on Apple Maps, desktop, or mobile device.

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COMMUNITY

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Artists and artistry have become some of my greatest teachers over the last five years. I’m less concerned about commodity and more interested in the power of story. How small, focused deposits in a passion bank can create revolutions. My siste
In México City, it’s hard not to look up (and down and right and left.) There’s endless inspiration at every corner and eye-catching design—not for the sake of media coverage or an event, but because it just is.
🥁 MY FAVORITE BITES AND SIPS, CDMX 2025 EDITION (SAVE THIS DOWN) 1. @maizajo is dedicated to the integrity of maíz criollo via—nixtamal—a Mexican art of creating the best tortillas. This beautiful crispy camarón taco is on
SCREEN TIME DOWN 10%! HAPPINESS OFF AN APP AND IRL! DOWNLOADS HITTING CLEARLY! THE ONLY CONSTANT IS CHANGE! THE HUMAN WILL TO DO THINGS DIFFERENTLY! TOUCH GRASS! CUÍDATE MIS AMIGUIS!
Last year was about taking root—going to the depths, the messy places, to prune and prepare, to better understand the components I needed to create a healthier foundation. For me, that looked like a true timeline cleanse; illuminating distracti
2024 was the year (read a v strategic six months) that #CrownHouseBK came to life. If I’ve told you the story of how my home came to be, you know it’s nothing but the magic of alignment. Over the last six months, I’ve poured every
Who holidayed harder than me?!
I spent most of 2024 feeling like I was making up for time lost during the pandy lockdown. Simply put, my foot was on the gas. This year, a cocktail—equal parts clarity and decisiveness—washed over me. I decided to work differently, parin
It’s one thing to throw a party for others. I can curate, plan, source, surprise and delight with effortless ease. It’s another thing to choose something different for yourself. Candidly, I had big feelings of anxiety around not going h