I’M SHANIKA HILLOCKS,
a consultant specializing in brand strategy and influencer marketing, with over 18 years of experience in hospitality under my belt. I've collaborated with brands such as Resy, Target, Walmart’s Black & Unlimited, Blue Note Entertainment Group, and The Basquiat Family Estate among others. As a trusted tastemaker connected to the pulse of New York City, my portfolio showcases bylines in outlets like Condé Nast Traveler, Thrillist, and Esquire. Notably, my NYC food guide, "Let’s Eat," created in partnership with Apple Maps, has garnered significant recognition. In 2021, Wine Enthusiast Magazine honored me as a Top 40 Under 40 Tastemaker, recognizing my significant industry influence.
During my tenure in PR, I grew frustrated with the transactional nature of exchanges and pipelines devoid of intention, equity, and cultural competence. The term "relationship" was frequently used, but often lacked authentic human connection. Drawing from my experiences across agency and in-house roles, I founded Shanika Hillocks Inc. with a commitment to prioritizing the human experience in brand strategy and nurturing community both on and offline.
Today, I am a trusted advisor in talent strategy and management, securing over $700,000 in brand deals to date. As marketing continues to evolve, I provide tailored support to businesses and brands with care, facilitating culturally relevant collaborations, and driving meaningful outcomes with humanity at the center.
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